Sunday, 18 December 2011

‘Invincible Youth 2′ struggles with declining ratings

Launched several weeks ago amidst heavy fanfare, KBS‘s ‘Invincible Youth 2‘ has so far turned out to be all sizzle, no steak with its continual decline in ratings.
The idol variety program aired a new episode last Saturday, which garnered a dismal 5.4% rating nationwide, according to AGB Nielsen. This is a .5% percent drop from the previous week’s episode, which drew 5.9%.
What’s even worse is that its main competitor, MBC‘s ‘Quiz to Change the World‘, is trouncing ‘Invincible Youth 2′ in the ratings department. ‘Quiz to Change the World’ maintained its oppressive lead with 14.3%.
The continued ratings decline is bad news for the show’s producers, especially since the ratings have fallen from a comparatively steady 7% in its first week.
‘Invincible Youth 2′ is the second season for KBS’s acclaimed farm-variety program, which managed to gain a strong audience in its first incarnation. Members include SNSD‘s Sunny and Hyoyeon, KARA‘sJiyoung, Miss A‘s Suzy, Jewelry‘s Yewon, SISTAR‘s Bora, Rainbow‘s Woori, and f(x)‘s Amber.

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